Rooms that appear for a week or a year. Any department can take physical space, in any city, on its own terms.
A popup is a department, unboxed. We take a room - a shopfront, a gallery, a corner of a market - and fit it to a single discipline for a set duration. Ink takes a counter on the road. Floral fills a window in another city. Vintage opens for one weekend only. The format is fixed: apply, fit, run, strike. The duration is yours to choose.
Choose the department, the city, and the duration. Submit the brief. We review it against the house standard and confirm within a week.
The room is dressed to the department: signage, fixtures, product, lighting. Same palette, same restraint, same standard as the main studio. Black walls, bone type, nothing extra.
The popup opens. Sell, show, host, or simply occupy the space. The store and departments pages update to reflect the live location. Press and editorial support from the house.
When the run ends, we pack it clean. Inventory returns or ships. The room goes back to blank. The ledger records the dates and the department moves on.
Every popup runs to a fixed term. Choose the window that fits the work.
Every popup is dressed to the house standard: black walls, bone signage, daylight where possible, the department mark above the door. Whether it runs for a week in Brooklyn or a year in Portland, it reads as part of the same institution.
Tell us the department, the city, and the duration. We will come back with a plan.